Re-inventing British elegance: The Icon Series by Holland Cooper

There is something quietly theatrical in the way a well-cut blazer settles across the shoulders: a moment of poised ambition, of subtle authority, of perennial style. With its latest campaign, Holland Cooper invites us into just such a portrayal – one where craftsmanship and character converge. Rooted in heritage fabrics and British tailoring, the Holland Cooper’s latest “Icon Series” casts five remarkable women not simply as models, but as the living embodiment of a brand ethos — in which elegance is not fleeting, but enduring.

In a world where fast-fashion and fickle trends seem to pervade our lives, it’s refreshing to see that true style is hard-earned and still takes time to evolve. And each woman selected for this campaign brings her own richly-deserved story of identity and empowerment, perfectly complementing Holland Cooper’s legacy.

Dame Mary Berry

Dame Mary Berry needs little introduction. Not only is the former Bake Off judge a nonagenarian (who would have thought?!), but she is also a figure of domestic sophistication whose career spans decades. From cookbooks and television to becoming a cultural touchstone for British baking and beyond, her signature warmth and unshakeable charm have made her an icon in her own right.

By honouring her in The Icon Series, Holland Cooper aligns its tailoring with a woman whose influence is both timeless and familiar.

The look

When Mary Berry steps into the frame for the campaign, she wears pieces such as the Westminster Tweed blazer in signature form—crisp lines, heritage wool, the kind of garment built to last beyond seasons. The cut is elegantly minimal and it is available in both chalk-stripe and pin-stripe variants. Her look pairs the blazer with fine wool trousers or a coordinating waistcoat.

What Mary says…

“I am truly delighted to be part of Holland Cooper’s ‘Iconic Tailoring’ campaign. As someone who has always admired the importance of quality and craftsmanship, it is wonderful to see a British brand flourishing in such a remarkable way. Jade has created a brand that feels both modern and classic, and I feel very proud to be celebrating a home-grown success story that champions our rich tradition of tailoring.“

Dame Mary Berry

Jodie Kidd

Jodie Kidd brings a fearless energy to this campaign: known for her modelling, motoring and philanthropic efforts, she embodies a modern kind of icon. Her trajectory from runway to rally car to charitable ambassadorship mirrors a brand evolution that moves beyond mere aesthetics into purpose-led style.

The look

Here Jodie is styled in a Tawny Tweed suit or alternatively the Westminster Tweed look—strong shoulders, built structure, warm heritage hues. The suit comprises a fitted blazer with matching tailored trousers, the kind of ensemble that transitions from boardroom to country manor with equal ease. The material is rich tweed woven in the UK, while the silhouette retains a sleek and modern edge.

What Jodie says…

“As a long-term ambassador and friend of Holland Cooper, I am incredibly proud to wear their iconic tailoring for this campaign. It’s always such a pleasure to work with Jade – she is a true visionary – and I love supporting a brand that champions British manufacturing while creating pieces that give women real confidence.“

Jodie Kidd

Clare Balding OBE

Clare Balding OBE is a luminary in British broadcasting and sport. Known more recently for her appearance in Celebrity Traitors, her voice, presence and advocacy have made her one of the most recognisable and respected figures across multiple fields. She embodies the values of a tailored life, with Holland Cooper’s decision to include her reflecting a recognition of style’s connection to achievement and influence.

The look

Clare is pictured in the Clarence Check Merlot look—a nod to rich burgundies and classic checks that signal heritage without nostalgia. The ensemble features a tailored blazer, waistcoat and coordinating skirt or trousers in the check fabric, finished with Holland Cooper’s signature gold hardware and precision cut. The overall effect is one of poised strength: garments that sit cleanly, flatter the form and carry authority. It’s the sort of tailoring that announces capability from the boardroom to the broadcast booth.

What Clare says…

“I am absolutely thrilled to be part of Holland Cooper’s Iconic Tailoring campaign. Their pieces have become such a staple for me in broadcasting – they combine elegance and timeless style with real practicality, giving me the confidence I need in front of the camera. I also love that their tailoring is made here in the UK, with such attention to detail and quality.“

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Clare Balding OBE

Lisa Dwan

Known for her work in performative art and her collaborations with avant-garde theatre, Irish actor and theatre director Lisa Dwan speaks to Holland Cooper’s understanding that an icon need not shout; sometimes it’s the quiet command of attention that lasts.

The look

Lisa wears a Moss Herringbone look or a Westminster Tweed option with tones of deep green-grey and understated texture. The blazer is sharply cut, often paired with a matching waistcoat or structured trousers, and finished with fine detailing.

What Lisa says…

“I first came across Holland Cooper at the Cheltenham Festival and was immediately struck by the sharpness and elegance of the tailoring. As an actor, my wardrobe has to work hard – whether I am on set or at an event –  and Holland Cooper delivers every time. The pieces carry a timeless confidence that makes me feel at my absolute best, and I am delighted to be part of their latest campaign.“

Lisa Dwan

Jade Holland Cooper

Jade Holland Cooper herself rounds out the series — the designer-founder whose vision anchors the brand. Jade’s story — starting from a horse-trailer stand at the Badminton Horse Trials to a luxury label— is nothing short of remarkable.

The look

Jade appears in the Westminster Tweed look (and alternate chocolate houndstooth variants) which include the Belgravia blazer, Hampton waistcoat and high-waisted wide-leg trouser set. The fabrics are drawn from centuries-old Scottish mills, cut and sewn by artisan hands in Britain. The blazer’s structure is bold yet elegant—with defined shoulders, narrow waist and a finish that signals both confidence and refinement.

What Jade says…

“At Holland Cooper, our tailoring has always been about more than just clothing – it’s about confidence, presence, and empowerment. This campaign honours incredible women like Mary, Clare, Lisa, and Jodie – icons who inspire us all – and allows us to give back by supporting The King’s Trust in their mission to change the lives of young women across the UK.“

Jade Holland Cooper

The cause

The Icon Series campaign by Holland Cooper is partnered with The King’s Trust’s Change a Girl’s Life initiative, and 10 % of all sales from the Belgravia Blazer in Westminster Tweed will be donated to this cause. It is an initiative that supports young women facing adversity by providing access to education, training and mentoring to help them build brighter futures.

Disclosure: This post is sponsored by Holland Cooper.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.